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How to Get Found in Search
March of 2012 is Get Found Month! Be sure to tune in.
Getting found in search may seem daunting, but all it takes is a little know-how. Basically, think like a buyer — use descriptive phrases that they might search to find your item in your listings’ titles and tags. Here are our simple steps to help you get found in search!
Step 1: Brainstorm Keywords and PhrasesStart a list of keywords and phrases to try. Here are some ideas for brainstorming:
Item Attributes: Use this brainstorming list to think of search terms.
Search Suggestions: Start typing what you sell in the search bar, with Handmade, Vintage or Supplies selected. The words that appear are recent customer search terms. Think of synonyms and try those as well!
Descriptions: Look in your listing’s description — often, there are good ideas in there!
Step 2: Apply Search Terms to Your ListingsNow that you have a list of keywords and phrases you want to try, work them in to your listings. Be sure to use very important terms on each listing.
Make titles descriptive, accurate, and elegant: While keeping your titles attractive and buyer-friendly, add more accurate terms that buyers are likely to search.
Maximize your tags: Use all available spaces with good keywords and phrases.
Diversity matters: Don’t name all of your similar items the same (or nearly the same) thing! Each listing is a chance for a buyer to find you, so if you diversify your keywords you’ll be found in lots of different searches.
Put important terms in both titles and tags.
Important terms to the front: If your titles are long (more than one line in “List” mode), put very important search terms so they fall in the first line.
Step 3: Make Sure It’s WorkingShop Stats: Keep an eye on your stats to see what keywords are bringing people in! Make sure to use the strongest keywords wherever it is accurate. Incorporate other keywords as well, especially specific ones. Remember to diversify!
Slow and steady: If your search terms are already bringing people into your shop, go slowly with making major changes so you can see what’s working before doing more.
Step 4: Bring It TogetherGet help: If you need help with coming up with search terms or improving your search ranking, try posting in one of the team forums about Relevancy or SEO.
Test your knowledge: Try this fun search quiz from Veri, an educational website, about improving your Etsy search ranking.
See more examples: We worked with a few sellers on their search relevancy. Watch these videos below:
Seller Handbook | Etsy Success Newsletter